As Andy from Little Britain might say…”don’ like it”.
Category: Facebook
Bye Bye Bebo
So, the imminent death of Bebo has been announced. I say death, as it seems unlikely anyone will want to buy an ailing social networking website in an English-speaking market dominated by Facebook .
More Facebook ad fun!
For entertainment, I sat and graded the ads I was getting for 15 mins again, refreshing them to see what would come up to replace what I’d marked as ‘irrelevant’.
The results, from their headlines:
Rachel Ray diet (twice), 1,000,000 people can’t be wrong (Pink Patch ad, this one is particularly repetitive, 8 times out of 12 this replaced an ad I’d removed by rating it irrelevant!), the Pink Patch diet (same as the other one, but different format…this company must have an impressive advertising budget), Floristry courses at Bournville College, the GI patch (yet another diet offer!), free Samsung Tocco, Poor history credit card (multiple), Call worldwide for a month (some sort of phone plan), free PS3 with T-Mobile, Home in Cyprus and Greece, Instant payday loan, free Samsung Soul, Jobs in Oxfordshire (twice), Want a PS3 for £10.92? (auction site ad), The best of Dagenham, A few drinks tonight? (don’t know what this advertised, had website link but I didn’t go), birthday flowers, Bad credit history is ok, Non fault accident? (Ohhh, I could ‘claim today with Jim and Jane’!), Teeth whitening gel sale, Portugal, Sapin, Tenerife (travel company), Are you owed £2,000? (mis-sold loan payment insurance), Ibiza people meet (Ibiza social network).
So, what I’ve worked out from this is that Facebooks ignores any feedback on the ads it displays for you, and they’re mainly in a few distinct categories:
- Weightloss / diet / cosmetic
- Mobile phone offers
- Loan / credit offers
- Poorly targeted location-specific ads (Dagenham, Bournville, Oxfordshire, Ibiza)
It’s like being constantly subjected to mini-spam emails, lurking in the edge of your vision! I suppose it’s the price you pay to have a free service, but I wonder if they’ll ever offer a ad-free version, for a small fee?
And I still think Facebook’s trying to tell me something,in a not-so-subtle way….
Rating Facebook ads
Have you noticed the little ‘thumbs up’ and ‘thumbs down’ icons underneath those ads that appear (in new-look Facebook) along the right hand side of your screen?
Facebook allows you to rate these adverts, as shown in the text of the popup displayed below:
Tell us what you think
Why didn’t you like this ad?
Choose reason:
Misleading
Offensive
Pornographic
Uninteresting
Irrelevant
Repetitive
OtherThanks for your feedback. Over time, this information helps us deliver more relevant ads to our users.
I have been studiously grading the adverts I get over the past few days, marking almost all of them as either ‘uninteresting’ or ‘irrelevant’, and actually, the amount of ads I’m now seeing for ‘miracle diets’ (wow, there’s an incredible range of insane diets out there!) , debt management companies, ‘free’ stuff, ways to live like a celebrity, fundraising as a mother (why that one for me? I don’t have kids, unless I’ve got really impressive amnesia), local foods in Birmingham, floristry courses at Bournville College, ways to fix bad credit ratings, credit card offers, accident compensation claims companies, and teeth whitening gels seems to be dropping off slightly.
But only slightly. I’m still seeing the same ads that I’ve graded as either ‘uninteresting’ or ‘irrelevant’ reappearing in the ad area. So what exactly are Facebook doing with my feedback?
Oh, wait, I’ve just noticed…now I have an advert for an “all natural loss product”…with no thumbs to rate it. I think Facebook has made a decision for me on what I really find irrelevant and uninteresting….
