Not "liking" it

As Andy from Little Britain might say…”don’ like it”.

The like-that-I-don’t-like is the Facebook “Like” button. It’s fine and dandy in its natural habitat of, well, Facebook. It’s the best apathetic way to show people you care about something, with minimal effort. But when it’s used outside Facebook, by third parties, it’s not so snazzy.
I had followed a link to a page that was talking about the business uses of being able to place the Like button on external websites. It explained that when you click on the button on those websites, that action (e.g. “Jennie liked x page”) gets fed back and posted on your profile. There was also a Like button at the foot of the page, if you felt like trying it out. That was fine: the page was interesting, relevant, and I was happy enough for it to be posted in my news feed that I’d liked it, so I clicked the Like button at the foot of the page to test it.
Sure enough, it fed back to my profile, and that was fine. The original external website also showed who else in your Facebook friends group had liked that page, which was fine too, and interesting.
So, I forgot about having done that until a week or so ago, when I was tidying up my public profile, and removing any groups I’d joined or things I’d Liked that were no longer relevant, or I just didn’t care about. On Facebook, you can do this by going into your Profile, and clicking on the groups / interests area, which will take you to the page of any group you’ve joined. Once there, you can leave a group, or unlike the page you’d liked, and the information disappears from your profile. However, if you’ve used the like button on an external site, there’s no obvious way of getting rid of it. Clicking on the link to what you’d previously liked just takes you back to that page. I was stumped as to how to get the link to this (perfectly useful, professional) page off my profile. I didn’t need it gone (it’s not like it was anything controversial; it was actually professionally relevant), but I don’t like not being able to change things that I should.
In the end, some experimentation by Phil Bradley meant that he could help me out. It turns out that to NOT like something on an external site, you have to…erm…like it again. Somewhat counter intuitive, yes? So I pottered off and unliked something I did actually like, all in order to remove it from my public profile.
Anyway, that ramble was triggered by this “clickjacking” on Facebook, which means those hijacked by clicking a link are then posting on their own profile that they “liked” the site…I wonder if those clickjacked now also have a permanent link in the Likes on their Profile to the clickjack site. Because, to unlike it, you have to go and like it again…which would need the “Like” button to be visible to unlike it, which in this case seems to have been disguised as an “I am over 18” confirmation button.

Bye Bye Bebo

So, the imminent death of Bebo has been announced. I say death, as it seems unlikely anyone will want to buy an ailing social networking website in an English-speaking market dominated by Facebook .

I was on Bebo. For a while. Then I remembered that I hate people who talk in txt spk (vowels are there to be used, in my world), and witter mindlessly about drinking, and clubbing, and shopping. I grew out of that long ago, but it seems to be the main reason for Bebo’s continued existence. Being on it feels like a teenage contest of who was more drunk / spent more money / plastered more makeup on / fell over more.
Hence me deleting my account some time ago (along with my MySpace one).
And I’m retreating from Facebook more too: the effort to hide the endless updates from games that people are playing is annoying; I don’t need it to suggest friends for me, or patronisingly tell me to help other people find friends; I don’t want to play games endlessly – I work; I don’t need endless adverts for mobile phones, laptops and digital cameras. I pop on and off, see what friends are up to, occasionally use it to post photos that a wide range of friends might be interested in, then boogie off again. For a social networker, I’m getting less and less social!
Or maybe it’s just that I’m getting older. Maybe I’m becoming a Grumpy Old Woman.
Now…gerroff my lawn!

More Facebook ad fun!

For entertainment, I sat and graded the ads I was getting for 15 mins again, refreshing them to see what would come up to replace what I’d marked as ‘irrelevant’.

The results, from their headlines:
Rachel Ray diet (twice), 1,000,000 people can’t be wrong (Pink Patch ad, this one is particularly repetitive, 8 times out of 12 this replaced an ad I’d removed by rating it irrelevant!), the Pink Patch diet (same as the other one, but different format…this company must have an impressive advertising budget), Floristry courses at Bournville College, the GI patch (yet another diet offer!), free Samsung Tocco, Poor history credit card (multiple), Call worldwide for a month (some sort of phone plan), free PS3 with T-Mobile, Home in Cyprus and Greece, Instant payday loan, free Samsung Soul, Jobs in Oxfordshire (twice), Want a PS3 for £10.92? (auction site ad), The best of Dagenham, A few drinks tonight? (don’t know what this advertised, had website link but I didn’t go), birthday flowers, Bad credit history is ok, Non fault accident? (Ohhh, I could ‘claim today with Jim and Jane’!), Teeth whitening gel sale, Portugal, Sapin, Tenerife (travel company), Are you owed £2,000? (mis-sold loan payment insurance), Ibiza people meet (Ibiza social network).

So, what I’ve worked out from this is that Facebooks ignores any feedback on the ads it displays for you, and they’re mainly in a few distinct categories:

  • Weightloss / diet / cosmetic
  • Mobile phone offers
  • Loan / credit offers
  • Poorly targeted location-specific ads (Dagenham, Bournville, Oxfordshire, Ibiza)

It’s like being constantly subjected to mini-spam emails, lurking in the edge of your vision! I suppose it’s the price you pay to have a free service, but I wonder if they’ll ever offer a ad-free version, for a small fee?

And I still think Facebook’s trying to tell me something,in a not-so-subtle way….

Rating Facebook ads

Have you noticed the little ‘thumbs up’ and ‘thumbs down’ icons underneath those ads that appear (in new-look Facebook) along the right hand side of your screen?
Facebook allows you to rate these adverts, as shown in the text of the popup displayed below:

Tell us what you think

Why didn’t you like this ad?

Choose reason:
Misleading
Offensive
Pornographic
Uninteresting
Irrelevant
Repetitive
Other

Thanks for your feedback. Over time, this information helps us deliver more relevant ads to our users.

I have been studiously grading the adverts I get over the past few days, marking almost all of them as either ‘uninteresting’ or ‘irrelevant’, and actually, the amount of ads I’m now seeing for ‘miracle diets’ (wow, there’s an incredible range of insane diets out there!) , debt management companies, ‘free’ stuff, ways to live like a celebrity, fundraising as a mother (why that one for me? I don’t have kids, unless I’ve got really impressive amnesia), local foods in Birmingham, floristry courses at Bournville College, ways to fix bad credit ratings, credit card offers, accident compensation claims companies, and teeth whitening gels seems to be dropping off slightly.

But only slightly. I’m still seeing the same ads that I’ve graded as either ‘uninteresting’ or ‘irrelevant’ reappearing in the ad area. So what exactly are Facebook doing with my feedback?

Oh, wait, I’ve just noticed…now I have an advert for an “all natural loss product”…with no thumbs to rate it. I think Facebook has made a decision for me on what I really find irrelevant and uninteresting….