I’m quite liking this – the Scottish Government are trying new things with technology, in this case, paying to put anti drink-driving adverts in billboards in X Box driving games.
Definitely an interesting way to get the message across, and I suppose it also doubles as a type of tourist advert, as it doesn’t say anything about the ads being restricted to players in Scotland only?
Either way, it bodes well for a Government to be as comfortable with using different media as this one looks to be! What next….
Dumpling in a Hanky 