Getting with the technology

I’m quite liking this – the Scottish Government are trying new things with technology, in this case, paying to put anti drink-driving adverts in billboards in X Box driving games.

Definitely an interesting way to get the message across, and I suppose it also doubles as a type of tourist advert, as it doesn’t say anything about the ads being restricted to players in Scotland only?

Either way, it bodes well for a Government to be as comfortable with using different media as this one looks to be! What next….

Author: Jennie

Law, libraries, books, crafts, and general geekery.

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