So, recently, CILIP apparently sent out an email regarding a consultation on a change of brand image, and name. I say apparently, as despite being a member, I never got this email. When I went to the website to log in and check why it wasn’t sent to me, it didn’t let me log in. I tried a password reset, and that email came through, so it *can* send emails to me…but the password it sent won’t let me log in. I’m losing the will to keep trying. Overall, this is kind of symptomatic of how I feel about CILIP, and how useless its IT systems are….
Anyway, the consultation is on changing CILIP’s currently, clunky and meaningless name (picked as the best of a previous bad lot, as David McMenemy showed with this link to the 2000 consultation results ) to something more meaningful and relevant is open. If you want to take part, it’s here. I was a good girl, and pootled over yesterday to take part, and after filling in all the bumph, I got to view the glorious options.
This is what they’ve given us as options:
Information Professionals UK
Info Pro UK
The Information Association
The Knowledge People
Information Matters UK
Really? REALLY?!?! Did CILIP actually pay someone for this nonsense? It looks like they had a hard day in the office, it was late on a Friday afternoon, they managed to force out one or two vaguely OK ideas, and then threw in a few others just to bulk up the list. As someone online has already pointed out, at least one of the names is already (or was) a registered company, so probably couldn’t even be used. Info Pro UK looks like someone couldn’t even be bothered to write out words in full. The Knowledge People sounds like a spin-off from The Tomorrow People TV series. Information Matters is a statement, not an organisation name. And why the obsession with using UK in the name? Are people likely to get confused with The Knowledge People USA or Info Pro USA when they make comments on UK library matters??
And all of these options completely disregard one important aspect of the name: CILIP is a body which awards and regulates the professional qualification of a Charter. A Chartership is recognised through many professions as the mark of an advanced and skilled professional in that field. Would any other Chartership awarding body ever consider dropping that aspect from its title? Could we have The Institute of Architects of Scotland, rather than ICAS? Or The Royal Institute of Surveyors rather than RICS? It’s unlikely. Yet our own professional body is considering dropping the most visible element of its name that identifies its members as professionals. It seems like a huge step backwards to me, and so, I spent a whole 3.5 minutes thinking of other names, which include the word Chartered in them:
Chartered Information Professionals Association (CIPA)
Chartered Information Management Association (CIMA)
Institute of Chartered Information Managers (ICIM)
Chartered Information and Knowledge Management Association (CIKMA)
Look, it’s not hard, is it? If you’re a professional body, and have powers that the general public know relate to professionalism, you should really try and retain that signifier somewhere visible. Like…within your name?